CHAPTER 1
INTRODUCTION:
Learn why business can be a catalyst for change
Understand why both for-profit & non-profit models don’t work
See why we need this change now more than ever
CHAPTER 2
IDEATION
Visualize the future: Contemplate and write what your ideal future looks like in relation to the landscape of business.
Personal Purpose: Cultivate your personal purpose in order to understand your strengths, weaknesses and why that will lead your business to success.
Brand Purpose: Understand the reasons why you’re building a business and the difference you hope to make.
Mission Statement: Clarify and finalize your mission statement.
The 5 I’s Behind Your Why: Use the TMA Method to summarize your findings.
CHAPTER 3
INDUSTRY ELEVATION
Understand Market Research: Learn why it is both valuable and an essential part of building your business.
Types of Research: Discover the different types of market research that you can utilize.
Market Terms: Become familiar with the market terms that are relevant for a socially impactful business.
Competitive Analysis: Conduct an in-depth analysis to establish your authentic edge in the market.
CHAPTER 4
IDEAL CUSTOMER
Ideal Customer Profile / Ideal Buyer Profile: Understand the difference between the two.
ICP / IBP: Learn why an ICP/ IBP is valuable to your business.
Data: Become familiar with the data that you should include in your ICP / IBP.
Define Your Customer Questionnaire: Build out an in-depth and insightful overview of who you are serving.
Key Takeaways: Understand why building authentic relationships is critical to making an impact.
CHAPTER 5
IMPACT STRATEGY
The Elements of an Impact Business: Understand the current adaptations of impact in business today.
Introduction to Design Thinking: Understand how design thinking is essential for social impact and how you can use it to innovate.
Mind Map: Create a mind map to understand the central theme and key drivers / related ideas.
Theory of Change & Logical Framework: Get a visual overview and understand your potential “outcomes pathways” to your company’s desired impact.
Logic Model: Compile all of the data and theoretical positioning that you’ve gathered so far to build out a model for implementation.
CHAPTER 6
IDENTITY
Brand Identity: Learn what a brand identity is.
Identity vs. Image: Understand the difference between the two concepts but learn how to maintain integrity with both.
The Story: Write your brand’s story and illuminate how you will be showing up in the industry.
Visual Identity: Create your visual identity by determining your Look / Logo.
Tone vs. Voice: Understand the difference between tone and voice - and why they are equally important.
CHAPTER 7
INS & OUTS
The Logistics: Learn which systems to build out for a successful launch.
Finances: Understand your bottom line budget, the different ways to fund your business, how to charge what you’re worth and why should be thinking about taxes now.
Legal: Determine which legal entity makes the most sense for your business.
Trademarks: Consider the benefits of trademarking your brand early on to save you from headache down the road.
Operations: Checklist! A guide to help you get everything in order pre-launch.
CHAPTER 8
INTEGRITY
Practice What You Preach: Learn why integrity is essential to your impact business.
Accountability: Discover how to stay accountable through personal behavior, leadership, and building a company culture that reflects your values.
Self Care: Learn how to prioritize self care, an essential component to ensure that both the business and you are in it for the long haul.
The TMA Method: Discover the six critical elements of being a L.E.A.D.E.R. in today’s landscape, as defined by TMA.
build a balanced business & career
invest in your future self - and the world
redefine your idea of success
take ownership over your time
PODCAST
Each week we talk with founders from various industries about how they’re making an impact through business while investing in their current and future selves. The era of profit first business and a lifestyle that promotes burnout is over. In this new era, we’re investing in ourselves, our community and the future.
TUNE IN
DIGITAL PRODUCTS
Are you passionate about making an impact but not sure where to start?
Build an Impact Brand is a foundational course that is designed specifically to help take your ideas and turn them into meaningful action. Regardless of industry, this course will help create a strong base for you to launch your impactful brand / business.
What’s included?
Workbook
125+ pages of content to help you expand from Idea -> Impact
Easy but effective spreadsheets that will help you:
Conduct market research & competitive analysis
Create your Ideal Customer Profile
Build out a Logic Model
Build your Brand Identity
Understand your Finances & Budget
Organize Tax Write-Offs
Determine Monthly & Quarterly Goals
Help strategize your Content Creation Calendar
….and more!
Idea -> Impact
The starting point for your profitable & purposeful venture.
CHAPTER HIGHLIGHTS